Case Study: Uriach Recovers €24.9K in Google Ads Refunds with fraud0

Uriach secures €24.9K in Google Ads refunds in 3 months with fraud0

Uriach, a European leader in natural consumer healthcare, faced a challenge with invalid traffic and AI-fueled fake clicks that were threatening its paid campaign performance and data reliability during international expansion. The company partnered with fraud0 to gain a truthful view of its ad traffic and recover wasted ad spend.

fraud0 analyzed over 2.5 million sessions to identify invalid traffic and then removed 193,000 invalid ad clicks from Uriach's targeting across Google and Meta. This cleanup protected future budgets. Furthermore, by pursuing evidence-based refunds for invalid activity already paid for, Uriach secured €24.9K in Google Ads refunds within just three months.

Uriach