Case Study: mobilezone reduces invalid traffic by 52% with fraud0

Mobilezone reduces invalid traffic by 52% with fraud0

The customer, mobilezone, a leading telecommunications provider, faced a challenge with high invalid traffic rates impacting their display campaign budgets and effectiveness. They partnered with the vendor fraud0 to gain deeper insights and differentiate between human and bot traffic, initially finding that 27% of their programmatic channel traffic was invalid.

fraud0 implemented its in-ad tag technology, which identified specific high-risk domains and apps. By blocking these low-quality sources, mobilezone achieved a 52% reduction in invalid traffic, dropping from 27% to 13% in just two weeks. This significantly reduced wasted ad spend and allowed funds to be redirected toward valuable human engagements.

Mobilezone