Case Study: JobNinja improves traffic quality and cuts invalid traffic with fraud0

JobNinja cuts IVT by 60% and reallocated €250,000 with fraud0

JobNinja, a leading job platform, sought to enhance the quality of its website traffic and optimize its marketing spend after identifying anomalies in its analytics. To address this challenge, they implemented the fraud0 service to gain precise insights into their traffic sources and identify invalid bot-generated visits.

Using fraud0's advanced AI algorithms, JobNinja identified high bot rates in three specific CPC campaigns. This allowed them to reallocate €250,000 of their budget away from these channels and towards sources of higher-quality human traffic. As a result of working with fraud0, JobNinja achieved a 60% decrease in invalid traffic.

JobNinja