Case Study: County of Ventura raises fentanyl awareness with Fraser Communications

County of Ventura tackles fentanyl awareness with Fraser Communications, highlighting 3 out of 5 overdose deaths linked to fentanyl

The County of Ventura faced a growing local fentanyl crisis and needed to move beyond generic awareness campaigns to deliver a message that would resonate deeply with its community. To confront the common misconception that "it can't happen to me," they partnered with Fraser Communications to develop a targeted public health initiative.

Fraser Communications created the "Think Again" campaign, which centered on a stark local statistic that three out of five overdose deaths in the county are linked to fentanyl. The solution used emotionally resonant creative work, hyper-localized outdoor placements, and targeted digital ads to reframe the issue as personal and urgent. The campaign directed audiences to a resource website, www.ThinkAgainVC.com, turning awareness into actionable knowledge. Fraser Communications successfully transformed a broad public health issue into a compelling local call to action.

County of Ventura