Fraser Communications
12 Case Studies
A Fraser Communications Case Study
The customer, Alliant University, needed to develop professional curriculums that would effectively drive online admissions. The vendor, Fraser Communications, created a humanistic strategy for them based on the idea that people are drawn to professions by memories from their adolescence.
Fraser Communications developed a strategy positioning Alliant as the institution that turns those early passions into professions. This approach was highly effective and successfully overwhelmed the university's online admissions system.