Case Study: PTSMC achieves 6x content output and best quarter ever with Frase

PTSMC increases content 6x with Frase

PTSMC, Connecticut's largest privately owned physical therapy organization, faced significant challenges with its content marketing. Their small in-house team had limited resources, relied on expensive and slow freelancers, and had an underperforming website with an average page engagement time of just 22 seconds. To overcome these operational constraints and support their growth ambitions, they turned to the Frase platform.

By implementing Frase's complete workflow—from research using Content Briefs to optimization with SEO tools—PTSMC built a strategic in-house content engine. This solution from Frase led to a 6x increase in content output, a 250% improvement in engagement time (jumping to 1 minute 17 seconds), and significantly higher conversion rates. These results contributed to the company achieving its best quarter ever in Q1 2025, all while lowering costs and fostering a new culture of strategic content ownership.

Ptsmc