Frase
6 Case Studies
A Frase Case Study
Platonik, an SEO training and content services firm led by founder Fraser McCulloch, needed a faster way to create and optimize high-quality content. Before using Frase, the team spent hours researching topics, building content briefs, and fine-tuning articles for SEO, which limited how much content they could produce.
With Frase, Platonik automated content brief creation and used the platform’s content optimization and topic scoring tools to improve relevance and rankings. Frase helped cut content creation time by 40%, reduce rewrites, and support articles that earned over 20,000 impressions in under a month, while enabling dozens of AI-generated content briefs.
Fraser McCulloch
Founder