Case Study: Atolla increases conversions with Frase

How Atolla Automated Their Ecommerce Sales Funnel and Increased Conversions by 600%

Atolla, a skin health company that uses machine learning to create personalized skin serums, needed a better way to address unanswered product questions that were causing shoppers to abandon their carts. Despite building a detailed FAQ, site visitors still had many pre-purchase concerns and hesitated to buy unless they felt fully informed.

Using Frase’s Answer Assistant, Atolla tapped into content from its blog, about page, product pages, and FAQs to provide instant answers to visitors’ questions in real time. The result was a 6X higher conversion rate for users who engaged with Frase, along with a 660% increase in average session duration, a 313% increase in pages per session, and 84% of inbound questions answered instantly.

Atolla

Sid Salvi

Co-Founder