Case Study: GoTo achieves scalable e-commerce data integration with Franz Inc.'s Allegro CL

GoTo - Customer Case Study

The customer, GoTo (previously known as Cadabra Inc.), faced the challenge of integrating vast amounts of disparate online product data from databases and web pages. They needed to build a sophisticated, flexible data normalization technology to enable accurate online comparison shopping for their application, GoTo Shopping. The vendor, Franz Inc., provided its Allegro CL development environment and Common Lisp expertise to help them solve this problem.

Franz Inc.'s solution enabled the rapid development of a powerful application featuring an automated reasoner and Dynamic Data Integration (DDI) technology. Using Allegro CL's symbolic programming capabilities and optimizing compiler, the team built a highly reliable and scalable platform from scratch in just a few months. The result was the successful creation of the core technology for GoTo Shopping, which delivered accurate product comparisons and led to the company's high-profile acquisition.

GoTo

Donald Geddis

Founder