Case Study: Beef Jerky Outlet achieves real-time POS insights and loyalty-driven sales growth with Franpos

Beef Jerky Outlet: How Smart Marketing Generates Smart Revenue

Beef Jerky Outlet, America’s first national jerky franchise with 100+ locations, partnered with Franpos to solve two key challenges: replace a legacy POS with a cloud-based system for real-time reporting and inventory, and replace punch-card loyalty with a trackable, built-in loyalty program to boost sales, engagement, and retention.

Franpos implemented a sleek cloud-based POS, built-in loyalty and gift-card features, plus growth marketing tools (including automated text campaigns) to capture customer and transaction data. The change let franchisees target customers directly—an eight-store Labor Day text campaign generated $2,500 in attributable sales—demonstrating immediate ROI and increased owner confidence in Franpos’ solution.

Beef Jerky Outlet

Kathy W. Raines

Chief Operating Officer