Case Study: Sandra Homewood Funerals creates a modern, welcoming brand with Franks and Franks

Sandra Homewood Funerals launches a modern brand in one tree-of-life identity with Franks and Franks

Sandra Homewood Funerals, a family-run start-up in Oxfordshire, sought to differentiate itself with a modern and personal approach within a funeral sector dominated by large conglomerates. They partnered with the vendor Franks and Franks for a comprehensive branding, logo, and digital design service to establish a unique and welcoming identity.

Franks and Franks created a clean, modern brand identity centered around a "tree of life" logo that represents all four seasons as a metaphor for life and death. The solution included a sensitive color palette applied to shop fronts, a website with subtle animation, advertising, and all print materials. The vendor's work successfully enabled the client to stand out as a fresh, welcoming, and professional company, reflecting their modern and innovative approach.

Sandra Homewood Funerals