Case Study: News Channel Nebraska achieves revenue growth in rural markets with Frankly

News Channel Nebraska boosts revenue 70% with Frankly

News Channel Nebraska was founded to provide local news and weather to rural areas of the state, which were underserved by larger broadcasters. However, they lacked a sustainable model to monetize their content. The vendor, Frankly, was engaged to address this challenge.

Frankly created a network of geographically targeted websites that delivered local content to specific regions. This solution led to significant growth for News Channel Nebraska, including a 70% increase in revenue and a 17% increase in ad impressions from 2020 to 2021. The success enabled their parent company to be recognized as one of the fastest-growing in the US, serving over 500,000 viewers.

News Channel Nebraska