Case Study: Leeds Commercial Vehicle Hire refreshes its brand and marketing materials with Frankcreative

Leeds Commercial Vehicle Hire refreshes brand and 2,500+ vehicles with Frankcreative

Frankcreative was engaged by Leeds Commercial Vehicle Hire, a well-established and respected specialist in commercial vehicle hire since 1957, to update its aging brand and marketing materials. The challenge was to refresh the 65-year-old company's image for a modern audience while carefully preserving its long heritage and recognizability.

The solution from Frankcreative involved an evolutionary brand refresh rather than a complete overhaul, retaining the existing color palette while redesigning the logo into a more balanced, contemporary graphic. Frankcreative implemented this new branding across a wide range of materials, including a 24-page vehicle brochure, exhibition banners, sales packs, office murals, and a suite of promotional videos. The new identity was successfully rolled out across their entire fleet of 2500+ vehicles, with plans to extend the refresh to the company website and additional collateral in 2026.

Leeds Commercial Vehicle Hire