Case Study: Perpetual achieves a conversion-focused digital transformation with Frank Digital

Perpetual boosts conversions with Frank Digital through a modern, conversion-focused website

Perpetual, a globally-recognised Australian financial services company, approached Frank Digital for a full-scale digital transformation. Their challenge was to create a modern website that would honor their long-standing brand while resonating with current markets and captivating multiple audience groups across their three core business divisions: Wealth Management, Asset Management, and Corporate Trust.

Frank Digital implemented a conversion-focused website featuring a robust mega menu, immersive search, and in-page filtering to improve navigation. They also introduced a flexible tool to guide users to relevant information, creating a unified and user-friendly experience. The result was a modern platform that honored the brand's history, revitalized its digital presence, and successfully increased user satisfaction and conversion rates.

Perpetual