Case Study: Washburn University achieves enrollment growth with The frank Agency

Washburn University boosts enrollment 56.8% with The frank Agency

Washburn University was facing an enrollment slump and brand inconsistency, which challenged its 150-year reputation. The institution engaged The frank Agency to revitalize its brand and implement marketing strategies to boost inquiries, applications, and enrollments.

The frank Agency conducted immersive research and applied its 4D Branding process to create a cohesive brand message and identity. Their comprehensive solution included video production, digital and social campaigns, direct mail, and signage. This approach led to a 56.8% increase in a key enrollment metric, boosting volume while reducing costs for inquiries, applications, and enrollments.

Washburn University