Case Study: Mercedes-Benz achieves Sprinter dealer revenue growth with The frank Agency

Mercedes-Benz grows dealer revenue with The frank Agency, reaching over 90% of Sprinter dealers

The frank Agency partnered with Mercedes-Benz USA to help the automaker capitalize on growing demand in the commercial van segment. The challenge was to increase new Sprinter van sales and boost after-sales service revenue for its network of dealerships while enhancing overall customer loyalty.

The solution involved creating a comprehensive marketing strategy, which included the VANCARE loyalty program, a fully-managed dealer marketing program, and a unified Sprinter Vans website. The efforts from The frank Agency led to significant revenue growth, with over 90% of participating Sprinter dealers benefiting from increased sales and service revenue. The VANCARE program was particularly successful, quickly gaining traction and expanding its service offerings.

Mercedes-Benz