Case Study: Kansas City BPU strengthens community engagement with The frank Agency

Kansas City Board of Public Utilities boosts engagement by 56.8% with The frank Agency

The Kansas City Board of Public Utilities (BPU) sought to strengthen its community connection, enhance customer engagement, and promote its energy-saving initiatives. To address this challenge, BPU partnered with The frank Agency for a comprehensive suite of marketing services including branding, digital advertising, and video production.

The frank Agency implemented a multi-faceted solution, rebranding BPU around "The Power of Community" theme and executing campaigns across direct mail, a redesigned website, social media, and bilingual educational videos. These efforts successfully improved community ties and customer engagement, yielding a measurable result of a 56.8% increase in a key metric for BPU.

Kansas City Board of Public Utilities