Case Study: iTero achieves stronger brand awareness and sales growth with The frank Agency

iTero boosts new scanner sales 60% in six months with The frank Agency

iTero, a division of Align Technology specializing in advanced intraoral scanners, partnered with The frank Agency to amplify its market presence and introduce its portable scanners with TimeLapse technology to the dental market. The challenge was to differentiate the product in a crowded market and drive sales inquiries.

The frank Agency developed a comprehensive product launch strategy that included digital marketing, paid social media, direct mail, a microsite, and on-site trade show support. This solution led to remarkable success, including a 35% sales growth within the first year of the initial campaign and a 60% year-over-year increase in new scanner sales within six months for subsequent products. The efforts by The frank Agency significantly boosted brand awareness and positioned iTero as a leader in the dental technology space.

iTero