Case Study: Goodyear drives nearly $400,000 in new DuraSeal tire sales with The frank Agency

Goodyear drives nearly $400,000 in new tire sales with The frank Agency

The customer Goodyear faced the challenge of launching and driving adoption for its innovative DuraSeal Technology, a tire designed to instantly seal punctures and reduce downtime for commercial trucking fleets. The frank Agency was enlisted to orchestrate this multi-channel product launch campaign.

The frank Agency developed a campaign centered on a compelling rebate offer, which included a national direct mail campaign with over 200 dealerized versions, targeted print advertising, and a content marketing landing page. The solution was highly effective, generating strong dealer engagement with 63% participation and driving nearly $400,000 in new tire sales within the first two months.

Goodyear