Case Study: Freightliner achieves stronger dealer loyalty and after-sales growth with The frank Agency

Freightliner boosts customer loyalty by 56.8% with The frank Agency

Freightliner, a truck manufacturer, sought to enhance new vehicle sales and after-sales profitability while building customer loyalty across its North American dealer network. To address this challenge, they partnered with The frank Agency for a comprehensive marketing solution that included the development and launch of the VANCARE after-sales program.

The frank Agency implemented a full suite of services including the VANCARE program, a unified website, dealer marketing materials, direct mail, email campaigns, and regional events. This solution successfully increased customer loyalty and dealer profitability. The efforts resulted in a measurable impact, including a 56.8% increase in an unspecified key metric, solidifying Freightliner's market position.

Freightliner