Case Study: Carestream Dental achieves 520% marketing ROI with The frank Agency

Carestream Dental drives 520% marketing ROI with The frank Agency

Carestream Dental LLC, a global provider of digital dentistry products, sought to expand its market share and drive revenue for its imaging equipment and software in the competitive North American market. They partnered with The frank Agency to localize their global brand and solidify their standing as a trusted partner for dental professionals.

The frank Agency implemented an integrated strategy, including the multi-year "TechCheck" campaign which repositioned dental practitioners as heroes and the sales team as consultants. This approach, supported by direct mail, digital marketing, and trade show support, resulted in a 520% marketing ROI and a nearly 300% year-over-year sales increase, while also shortening sales cycles and strengthening brand loyalty.

Carestream Dental LLC