Case Study: Christian Brothers Automotive achieves an 80% contact rate with FranFunnel

Christian Brothers Automotive boosts contact rate to 80% with FranFunnel

Christian Brothers Automotive, a growing automotive repair franchise, faced the challenge of connecting with prospective franchisees who primarily submitted leads outside of standard business hours. Their existing process resulted in a contact rate of approximately 65%, as they struggled to engage leads when it was most convenient for them. To address this, they turned to the vendor FranFunnel and its automated messaging service.

By implementing FranFunnel's solution, Christian Brothers Automated their initial contact process, using text messaging to instantly reach leads 24/7. This allowed the franchise sales team to connect with prospects at the moment of peak interest. The results were significant: FranFunnel helped Christian Brothers increase their contact rate from 65% to an impressive 80%, while also improving the team's work-life balance.

Christian Brothers Automotive