Case Study: New Economy Initiative strengthens Southeast Michigan small business support with Franco

Community Foundation for Southeast Michigan drives 900+ sessions with Franco

The New Economy Initiative, a special project of the Community Foundation for Southeast Michigan, faced the challenge of launching its new MI Small Business Helper platform. Success depended on cutting through the noise to build awareness, trust, and adoption among a diverse audience of entrepreneurs. Franco was brought in as the integrated communications partner to address this multifaceted launch challenge.

Franco designed and executed a fully integrated strategy that included event planning, media relations, creative content, and an ambassador program. This approach successfully drove early adoption and exceeded benchmarks. Results for Franco included over 900 platform sessions, 368 new users, and more than 10 earned media placements, establishing a strong foundation for the platform's long-term growth.

Community Foundation for Southeast Michigan