Case Study: Wates builds a stronger brand with The Frameworks

Wates builds a brand with care and legacy with The Frameworks

The customer, Wates, a major UK construction and property services company, faced a challenge differentiating its brand in a competitive market. It needed a cohesive story to unite its diverse business areas and convey a confident, caring identity. The vendor, The Frameworks, was engaged to define and amplify its new brand purpose.

The Frameworks developed a strategic messaging framework and a refreshed visual identity for Wates, centered on the purpose "Reimagining places for people to thrive." This included a new verbal identity, updated typography and color palette, a distinctive "flourish" graphic, and a reportage photography style. The solution provided Wates with a consistent, authentic brand story that strengthened its market position and clearly set it apart, as endorsed by the company's Head of Brand and Marketing.

Wates