Case Study: UST achieves personalised marketing with The Frameworks’ generative AI assessment tool

UST launches AI-powered Navigator in 6 weeks with The Frameworks

The Frameworks partnered with UST, a global consultancy specializing in digital transformation, which needed a better way to personalize its marketing. The client had a wealth of AI content but lacked a method to direct prospects to the specific solutions matching their unique needs, seeking to move beyond traditional, limited assessment tools.

The Frameworks developed UST NavigatorAI, a generative AI-powered assessment tool built and launched in six weeks. It creates unique, personalized journeys for each user by integrating public data and UST's own content, with all collected data syncing to HubSpot. The solution successfully delivered truly personalized marketing experiences, enhanced by human-crafted design and prompts, revolutionizing how UST engages its prospects.

UST