Case Study: Tata Consultancy Services unites runners with #ThisRun campaign by The Frameworks

Tata Consultancy Services unites 3 European marathons with The Frameworks

The customer, Tata Consultancy Services (TCS), challenged the vendor, The Frameworks, to create a unified brand concept. TCS needed to strengthen its connection to three major European running events and the wider wellness movement, while driving engagement with clients, partners, and the running community.

The Frameworks developed the "This Run" storytelling campaign and platform. This solution centered on authentic stories of personal motivation from runners, which were shared via a dedicated site, social channels, and event expos. The campaign successfully united and inspired the community around TCS's sponsored events, reinforcing the brand's role.

Tata Consultancy Services (TCS)