Case Study: Price Forbes modernises heritage brand identity with The Frameworks

Price Forbes unifies 4 brands with The Frameworks

Price Forbes, an independent insurance broker with over a century of heritage, faced the challenge of consolidating four brands under its name. They needed a strong new identity to capitalize on market opportunities and attract talent, while also distancing themselves from "old-school" industry clichés. They engaged The Frameworks for brand strategy, identity, and a new website.

The Frameworks developed the brand idea "making history" to honor the past while looking to the future. They created a modern visual identity with a refined logo, a vibrant color palette, and a new website with an editorial feel. The solution successfully positioned Price Forbes as a confident, forward-facing, and sophisticated brand ready for the future.

Price Forbes