Case Study: Maersk showcases innovation leadership with The Frameworks

Maersk launches Innovation Center with The Frameworks

The Frameworks was engaged by Maersk, a global integrated logistics company, to address the challenge of promoting its newly established Maersk Innovation Center. Maersk needed to shift market perception beyond its traditional identity as a shipping company and showcase its digital supply chain capabilities. The goal was to create an engaging digital experience to attract startups, venture capital, suppliers, and customers.

To solve this, The Frameworks developed a "blueprint for innovation" brand identity and an interactive website within Maersk's existing guidelines. The solution included a distinct visual style and an animated landing page highlighting five key innovation areas. The new dynamic identity successfully repositioned the Innovation Center, establishing Maersk as a collaborative partner for revolutionizing logistics.

Maersk