Case Study: IBM Storage achieves millions of impressions with The Frameworks’ Wize Guys influencer campaign

IBM Storage earns 7.1 million impressions with The Frameworks

The customer was IBM Storage, a product line from IBM Europe. Their challenge was to raise awareness and position their storage solutions as a leading, flexible choice for data decision-makers in a competitive market. They engaged the vendor, The Frameworks, to develop a bold thought leadership campaign.

The Frameworks created "The Wize Guys," an influencer campaign featuring technology experts. They produced a stream of premium video, blog, and social content with a distinctive visual style. This campaign generated 7.1 million impressions and reached 3 million users in one month, achieving engagement rates ten times higher than average influencer campaigns and the organic equivalent of a $200k paid media spend, successfully elevating the IBM Storage brand.

IBM Storage (IBM Europe)