Case Study: G42 brings The Intelligence Grid to life with The Frameworks

G42 launches a 3D Intelligence Grid experience in 4 weeks with The Frameworks

The customer G42, a leading technology group, required a bold and inventive way to launch its new concept, The Intelligence Grid, to a high-level audience at the Gitex Global show. Their challenge was to create an accessible and immersive experience that would showcase this complex AI vision within an impossible four-week timeline. The vendor, The Frameworks, was engaged to develop this solution.

The Frameworks designed and built an interactive 3D experience using Unreal Engine, which visualized The Intelligence Grid as a smart city within a clay-like, low-polygon environment. This installation, displayed on a curved LED wall and controlled via a touch-screen, successfully captured the interest and engagement of delegates, raising critical awareness for the G42 brand. The Frameworks' solution also captured user journey data and contact details, ensuring the experience was the start of an impactful conversation for the client.

G42