Case Study: First Names Group achieves a 2.6x ROI and stronger growth with The Frameworks' bold rebrand

First Names Group achieves 2.6x ROI with The Frameworks

First Names Group, the trust and corporate services arm of IFG International, faced a challenge following a management buyout. They needed a new, unifying brand vision to rally their global employees and appeal to clients and investors. They partnered with the vendor, The Frameworks, for a strategic rebranding service.

The Frameworks created a bold, personality-driven brand named First Names Group, putting employees at the heart of the identity through a visual language featuring their actual first names. The solution included a coordinated global launch and a comprehensive new visual identity. The rebrand was met with immense positivity from staff, and the business more than doubled in size in the following years. Notably, the venture capital investor, AnaCap, realised a 2.6x return on investment when the company was sold in 2019.

First Names Group