Case Study: Dassault Systèmes builds global brand awareness with The Frameworks

Dassault Systèmes boosts unaided awareness 150% with The Frameworks

The vendor The Frameworks partnered with Dassault Systèmes, a pioneer in 3D software, to address a strategic repositioning challenge. The customer needed to shift its brand perception from a focus on engineering and design to broader experience design, aiming to build awareness among board-level executives and compete with major enterprise software players.

The Frameworks developed the global "IF WE" advertising campaign, bringing the concept to life across TV, print, digital, and out-of-home media. This solution successfully repositioned the brand, resulting in a 150% increase in unaided awareness and attracting 8,400 new executive members to a related LinkedIn community within three months, supporting a sustained period of growth for Dassault Systèmes.

Dassault Systèmes