Case Study: Champion Homes builds a stronger brand identity with The Frameworks

Champion Homes consolidates 10 subsidiaries with The Frameworks

Champion Homes, one of the US's biggest names in off-site construction, faced a brand challenge requiring a fundamental re-examination of its market position. The company needed to overcome the stigma associated with manufactured housing and confidently promote its thriving new commercial offerings. They engaged The Frameworks to address this strategic brand and communication challenge.

The Frameworks developed an entirely new brand identity for Champion Homes, which included a new logo and an elegant strapline that underscored its commitment to quality. They advised on consolidating the family of subsidiaries and crafted distinct sub-brands for each, all aligned under the master brand. The vendor's work empowered Champion to confidently celebrate its craftsmanship, solving problems the client didn't even know they had.

Champion Homes