Case Study: Project Vision achieves steady growth and more valuable enquiries with Framework Digital’s Google Ads

Project Vision boosts conversion rate from 1.23% to 9.5% with Framework Digital

Project Vision, an award-winning IT services provider, had been attempting Google Ads for years with no solid return, achieving only a minimal number of conversions over a six-year period. They approached Framework Digital hoping to significantly increase the volume of valuable enquiries for their services.

Framework Digital created a focused Google Ads search campaign targeting keywords for Project Vision's Audio Visual Installation service. Through optimized landing pages, ad copy, and consistent adjustments, they drastically improved performance. The results included a conversion rate increase from 1.23% to 9.5%, a cost per lead £20 below target, and over £100,000 worth of valuable, repeat business enquiries.

Project Vision