Case Study: Aylesbury Box Company boosts conversions and lowers CPL with Framework Digital Google Ads

Aylesbury Box Company boosts conversion rate from 4% to 9% with Framework Digital

Aylesbury Box Company, a specialist in designing and manufacturing sustainable corrugated cardboard boxes, wanted to scale its operations following a website upgrade. They sought to place a greater focus on Google Advertising with their vendor, Framework Digital, which required new landing pages and a reconsideration of their campaign structure to capitalize on new opportunities.

Framework Digital conducted extensive research to identify untapped niches, such as the e-commerce sector. They restructured the Google Ads account with new keyword themes and created targeted landing pages, which boosted the average conversion rate from 4% to 9% and decreased the average cost per lead from £25 to £15.

Aylesbury Box Company