Case Study: Tourist SOS improves visitor support and accessibility with Framework Design

Tourist SOS boosts referrals 64% with Framework Design

Tourist SOS, a free support service for tourists in Ireland, faced significant underutilization due to low visibility, an unclear brand, and limited engagement from tourism stakeholders. Framework Design was engaged to reposition the service and develop a new visual identity and digital presence to address these challenges.

Framework Design created a clearer, more culturally neutral brand and a redesigned website focused on simplicity and accessibility for users in distress. This effort resulted in a 64% increase in cases referred to Tourist SOS and a tripling of referrals from the tourism industry, significantly improving the service's reach and its ability to support visitors.

Tourist SOS