Case Study: The Globe Retail Park achieves stronger brand recognition with Framework Design

The Globe Retail Park improves visitor clarity and drives footfall with Framework Design

The Globe Retail Park, a retail destination outside Naas, Co. Kildare, faced the challenge of moving beyond being seen as just a collection of stores in a highly competitive environment. Their goal was to position themselves as a lifestyle-led destination that supports a wide range of everyday needs. Framework Design was engaged to create a distinctive brand and a digital presence focused on driving footfall.

Framework Design developed a brand identity rooted in the local landmark of the Globe sculpture and created a website that shifted focus from individual stores to how the park fits into daily routines. The solution provided a clear, accessible website structure alongside more engaging, lifestyle-led content. The results included stronger brand recognition, improved clarity for visitors, a more engaging presentation of offerings, and a platform successfully designed to drive footfall.

The Globe Retail Park