Case Study: Insomnia Coffee Company elevates its Irish and UK websites with Framework Design

Insomnia Coffee Company launches 175+ shops and 600+ self-service units online with Framework Design

Insomnia Coffee Company, a leading independent premium coffee chain in Ireland and the UK, required new websites to support its expansion into both markets. They engaged Framework Design to create fully responsive sites that would represent the brand's personality, enable customer engagement with content like menus and location searches, and promote franchise opportunities.

Framework Design developed two websites using the ExpressionEngine content management system, ensuring the design provided gravitas for the emerging UK market while reinforcing the brand's established Irish presence. The solution incorporated large-scale imagery, a store locator, and integration with the loyalty program. The result was a professional, playful, and engaging website that established Insomnia as a major player in the premium coffee market, with Framework Design praised for their collaborative approach and delivery.

Insomnia Coffee Company