Framework Design
28 Case Studies
A Framework Design Case Study
Framework Design was engaged by Asia Market, a family-run supplier of authentic Asian ingredients in Ireland, to address the challenge of modernizing their dated, non-transactional website. The goal was to create a new e-commerce platform that could service all of Ireland, making their extensive product range accessible and understandable to both their existing Asian customer base and a new Irish audience without causing cultural alienation.
The solution implemented by Framework Design was a fully-responsive Magento2 website that organized products into intuitive categories and introduced features like integrated recipes with an 'Order the Ingredients' option. The new site successfully modernized the brand's perception and built an active community. Framework Design reports that the site's traffic grew phenomenally post-launch, with the average online value (AOV) increasing at a similarly impressive rate.