Case Study: Zapier launches brand guidelines in two weeks with Framer

Zapier launches brand guidelines in 1 week with Framer

Zapier, a company focused on automation, needed to build a new brand guidelines page to showcase its recent rebrand. Their previous guidelines were hosted on Google Drive, which offered no storytelling capabilities and was difficult to share externally. The design team sought a website-building tool, specifically Framer, that would give them creative control without requiring engineering support.

Using Framer, Zapier's small design team built and launched the new brand guidelines page in just over a week. The tool provided the necessary flexibility and a familiar workflow, allowing them to meet their tight deadline. As a result, the team achieved 100% more creative control and created a crucial, expressive marketing asset. Zapier was successful with Framer due to its robust animation handling and dedicated enterprise support.

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