Case Study: Whereby improves website updates and SEO performance with Framer

How Whereby’s marketing team took control with Framer

Whereby, a secure video call solution trusted by companies worldwide, needed a way to update its website quickly while keeping pages consistent. During COVID-19, a surge in new customers and reliance on a mix of custom-coded pages and Contentful created heavy work for engineers and led to inconsistent layouts and messaging.

Whereby worked with Framer to migrate the site, using Framer’s CMS and support for a custom reverse proxy to avoid disrupting user subdomains. The marketing team gained direct control over content updates, reduced dependency on engineers, and improved workflow efficiency, while SEO rankings increased in the days after launch.

Whereby

Hannah Jelliman

Marketing Manager