Case Study: Uber achieves realistic, user-tested UberPOOL experiences with Framer

How Uber is prototyping the future of transportation

Uber faced the challenge of redesigning uberPOOL, a complex shared‑ride experience where static wireframes couldn’t capture the interactive flows or communicate the trade‑offs between price and time. To prototype realistic, code‑level interactions and test variations like time ranges versus single ETAs, Uber’s design team adopted Framer’s code‑based prototyping tool.

Using Framer, Uber rebuilt and iterated end‑to‑end prototypes, validating animations and flows in markets from Mumbai to Rio de Janeiro; research showed presenting a time range increased rider trust and reduced confusion. Framer helped close the gap between design and engineering, sped up handoffs and user validation, and contributed to a well‑tested product now used by millions worldwide.

Uber

Bradley Ryan

Web Designer