Case Study: Spotify achieves data-driven prototyping and a unified design toolkit with Framer

How Spotify Is Upleveling Their Entire Design Team

Spotify faced a scaling challenge: as the company grew to serve 232 million monthly active users and expand its product teams, leadership wanted to broaden prototyping skills beyond a small Design Prototyping team and let non‑technical designers work with real product data. To do that they needed a toolkit that could tap the Spotify web API and make live playlists, artist images and playback available in prototypes—so they partnered with Framer and adopted Framer X as their prototyping platform.

Framer helped Spotify build a React‑based toolkit in Framer X that imported core design system components, exposed customizable properties for non‑technical designers, and allowed components on the canvas to populate dynamically from Spotify’s API. Housed in the Framer X Team Store, the reusable components created a single source of truth, sped iteration, improved consistency across teams, and let more designers prototype with live data and media—scaling the prototyping workflow across Spotify’s global organization of 4,000+ employees.

Spotify

Achal Varma

UX Prototyper