Case Study: Cartesia speeds marketing updates and matures its brand with Framer

Cartesia matches their tech with their site

Cartesia, a developer-focused builder of real-time voice tools, needed to rework its marketing site as it moved quickly from a thrifty startup to a more serious enterprise player. The team wanted a process that matched the pace and flexibility of its product, without losing its lean approach.

With Framer, Cartesia’s design and marketing teams could own the site end to end, ship copy changes, launch new pages, and adjust layouts without engineering help. Framer also helped them build high-fidelity pages with live demos and microinteractions, giving Cartesia a sharper brand and scalable site that could be updated quickly; the results noted that marketing ships without engineers, new pages launch in minutes, and the brand matured for enterprise buyers.

Cartesia

Emily Liu

Designer