Case Study: Bilt achieves a scalable brand refresh with Framer

BILT launches a homepage from a single landing page with Framer

Bilt, a company that provides a loyalty program for renters, needed a marketing website that could evolve rapidly to match their fast-growing brand and keep pace with numerous campaigns and partnerships. Their challenge was overcoming slow traditional handoff processes to achieve the necessary speed and flexibility for scaling.

Using Framer, Bilt built a modular component system powered by Framer’s CMS, enabling real-time collaboration with their partner agency. This solution allowed them to instantly add pages and sections while maintaining brand consistency. As a result, Framer enabled Bilt to seamlessly expand a single landing page into a full homepage, launch a complete brand refresh without delays, and begin building a scalable design system for their entire logged-out web experience.

BILT