Case Study: Sky Sports speeds up promo creation and fan engagement with Frame.io

Sky Sports creates promos from 30 hours of footage with Frame.io

Sky Sports, a major European sports broadcaster, faced the challenge of organizing and reviewing 30 hours of fan footage to create promotional content following a mid-season pause of the Premier League. With 10 creatives needing to collaborate on the project, their traditional method of using printed transcripts was inefficient and did not allow them to hear line delivery. They turned to Frame.io to streamline this process.

By using Frame.io integrated with Adobe Premiere, the assistant editor logged footage with searchable comment markers for themes and players. This gave the entire creative team instant access to an organized database of clips, enabling them to quickly find the best soundbites and provide specific feedback directly on the clips. Frame.io eliminated manual tasks, saved an incalculable amount of time, and allowed the team to efficiently repurpose existing footage to create new, compelling promos without reshoots.

Sky Sports