Case Study: Princess Cruises accelerates remote creative collaboration with Frame.io

Princess Cruises delivers selects reels in 36 hours with Frame.io

Princess Cruises faced the challenge of managing a complex, once-in-a-decade brand refresh shoot in Alaska with a geographically dispersed team. Their marketing and video teams, spread across continents, needed to centralize assets, people, and processes to capture 15TB of footage and meet a demanding 36-hour turnaround for a key selects reel. They turned to the vendor Frame.io for a creative collaboration solution.

Frame.io provided a centralized platform integrated with Adobe Creative Cloud, enabling real-time review and anchored feedback throughout production. This allowed the team to organize vast footage with metadata and Collections, dramatically speeding up collaboration. The results included the successful delivery of the critical 36-hour selects reel, praised by executives as record-setting work. The project yielded a vast, reusable content library for future campaigns, supporting Princess Cruises' position as a leading cruise line in Alaska.

Princess Cruises