Case Study: Ford Motor Company launches the Ford Bronco virtually with Frame.io

Ford Motor Company launches the Bronco rollout in 3 weeks with Frame.io

Ford Motor Company faced the challenge of virtually launching the revived Ford Bronco during the COVID-19 pandemic, with only three weeks to pivot from planned live events. The automaker needed a way for a geographically dispersed team to collaborate remotely and produce a major advertising campaign under strict safety protocols and a compressed timeline.

Using the Frame.io review and collaboration platform, the creative team centralized communication and asset sharing, enabling remote shooting, editing, and approval across multiple companies and stakeholders. This solution allowed them to deliver three television spots in record time for a synchronized premiere across three major networks. The campaign achieved millions of simultaneous live views, contributed to strong sales, and was praised internally for its exceptional connection with customers.

Ford Motor Company