Case Study: Diageo strengthens CSR and sustainability communications with Frame

Diageo promotes CSR and sustainability across 20,000 lives with Frame

Diageo, a leading drinks producer, engaged their long-term vendor Frame, an independent creative communications agency, to handle its corporate reputation and local CSR communications in Scotland. The challenge was to effectively promote Diageo's sustainability initiatives and its Learning for Life programme, which aims to improve employability.

Frame worked closely with Diageo to develop earned and owned media content, including creating video, audio, and photography packages to showcase the company's CSR commitments. This work promoted local events and partnerships, such as one with RSPB Scotland to save peatland. The solution implemented by Frame resulted in strong earned media coverage and engaging social media content for the programme, which has improved the employability of approximately 20,000 people.

Diageo