Case Study: CoastGroup achieves a unified, high-conversion property management brand with Fram Creative Solutions

CoastGroup boosts engagement with Fram Creative Solutions using 3 interconnected brand identities

The customer, CoastGroup (consisting of CoastVenture, CoastFlat, and CoastOffice), faced the challenge of creating a unified yet distinct brand and digital experience for its three very different real estate sub-brands. They needed an innovative solution to ensure a smooth omnichannel experience that would drive engagement and higher conversion rates. Fram Creative Solutions was engaged to provide branding, user interface, and user experience services.

Fram Creative Solutions developed a unified brand identity with a recognizable, shared logo that was differentiated through unique color schemes for each sub-brand. The solution included custom icons, illustrations, and pixel-perfect animations to create a memorable and competitive user interface. Investing in user experience design allowed the vendor to effectively guide users. The result was a credible new brand system that achieved higher engagement rates for the customer.

CoastGroup (CoastVenture, CoastFlat and CoastOffice)